JavaBlu Gourmet Coffee Range Extends Balmoral’s Versatilit
Sample the exquisite taste of JavaBlu on Stand S2536 at Hotelympia 2006
Already the recognised leader in the soluble market for its popular Scanomat® dispense machines, Balmoral Dispense is fast gaining an equally impressive reputation for its exclusive JavaBlu bean to cup gourmet coffee brand.
The dispense specialist will showcase JavaBlu, a premium, high-grade selection of filter and espresso coffees, together with the Rex Royal bean to cup system, at the upcoming Hotelympia 2006, alongside its stylish and reliable Scanomat® Pro 6 Vision and Cafecino XL machines.
Produced from high grown Arabica beans, Balmoral’s JavaBlu coffees benefit from an intensive convection roasting process, which evenly roasts the whole bean and efficiently separates the chaff. It is this computerized process which produces the highly-coveted consistency and distinctive, rich flavour that encourages consumers to come back for more, time and again.
Integrating the JavaBlu proposition into the portfolio enables Balmoral to offer highly versatile dispense solutions – soluble or bean to cup, and often a combination of these – to the UK’s leading hotel, restaurant and coffee shop environments. This helps them meet the often diverse needs of their many consumers, explains Ralph Taylor, sales director at Balmoral.
“Education, hospitality and leisure caterers today are under great pressure to compete with the quality and atmosphere of coffee shop chains and venues, whether they are serving a quality after-dinner coffee to thousands or a gourmet coffee to a select audience. Ultimately, they need to keep consumers on site, and encourage them to come back for more, by serving consistently high quality dispenses such as JavaBlu quickly and efficiently.
“Finding the right coffee machine and ingredients for the job means assessing everything from consumer expectations of quality and speed, to the space available and potential volumes at peak times. So, why complicate matters by dealing with more than one supplier for each environment? Customers of Balmoral Dispense have the advantage of being able to source all their coffee dispense solutions – backed by comprehensive support, barista training and technical service – from one company. This enables them to meet changing consumer demands as the UK coffee culture gathers pace.”
Balmoral Dispense will also feature its full range of quality dispense ingredients at Hotelympia 2006, including Nescafe coffees and the respected Balmoral House branded range. They company will also show its selection of juice machines, dispensing chilled 100 per cent fruit juice from the Cape and Outspan brands.
For more information please contact Balmoral direct on 01925 296969, or visit www.balmoralhouse.co.uk.
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Date: 30 November, 2005
